Journal

At Unforgettable Studio, we believe every story deserves to be told, whether it’s a breathtaking adventure, a creative journey, or the people and projects that inspire us every day.

The Journal is where these stories come together: a curated space for reflections, behind-the-scenes insights and visual narratives shaped by place, process and human connection.

Marta Negri Marta Negri

Lugano City: Director’s Cut

This director’s cut offers a more intimate look at Lugano.

A city revealed through rhythm, light and detail — beyond postcards and clichés.

Shot with a cinematic approach, the film moves through streets, architecture and everyday moments, capturing the subtle balance between urban life, nature and movement.

Here, the city doesn’t perform — it simply exists, at its own pace.

A visual narrative where atmosphere leads the way, and where Lugano is experienced not as a destination, but as a feeling.

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Marta Negri Marta Negri

Napapijri: Inside a Swiss Location Shoot

A location-based production set inside contemporary Swiss villas, where architecture, light and atmosphere shape the visual language.

A project that explores storytelling through space, rhythm and lived moments.

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Lugano, the City of Sport

A contemporary portrait of Lugano’s sports soul: real people, real places, and the energy that moves the city every day.

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A Visual Journey Through Our Work

A curated visual journey through our outdoor and lifestyle productions — where authentic storytelling, precise craft and real locations shape the images and films we create for brands.

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Napapijri: A Production Beyond the Ordinary

Unforgettable Studio partnered with Napapijri to create a lifestyle production set across two stunning villas. Blending outdoor spirit, design, and brand identity, we crafted a visual story that feels authentic, modern, and unmistakably Napapijri.

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