Camping Life by Lake Lugano – A Family Story for Lugano Region

Written By Tom Alemanno

For this production with Lugano Region, we spent a weekend camping at Lake Lugano with Camilla (Fisio Boutique), her husband Luca (Assos of Switzerland), and their son.

The van was parked just a few steps from the water. The campsite was quiet and well-organized, with everything they needed to enjoy time outdoors. While their son played nearby, Camilla and Luca picked up some local tips and set off for a bike ride with lake views.

A real family enjoying a slow weekend close to nature. The setting spoke for itself: calm, open, and easy to explore.

A simple story, told through images. Exactly how we like it.

Client: Lugano Region

Video: Tony Resta

Production: Tom Alemanno

Tom Alemanno
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