Christmas with Raiffeisen: Sport, Emotions, and Traditions

This year, we had the honor of collaborating with Raiffeisen to create a unique and memorable Christmas spot. This project is much more than just a commercial - it’s a story that combines the energy of sport with the magic of Christmas, celebrating connection, trust, and shared values. To bring this vision to life, we partnered with our friends at SpotHeroz.

The Athletes

The spot features three young athletes supported by Raiffeisen, embodying commitment, passion, and a vision for the future:

• Iulia Izzo, fencer: showcasing elegance and precision.

• Filippo Sala, alpinist: representing determination and a deep connection to nature.

• Martino Conedera, freestyle skier: a master of creativity and courage.

The Creative Concept

At the heart of the spot is the message: “By your side in every moment.”

We see the athletes engaged in their disciplines, captured in all their power and intensity, only to be magically transported to a cozy kitchen. There, amidst laughter and simple gestures, they prepare Christmas treats, revealing a more human and intimate side tied to daily life.

This transition from athletic achievement to festive tradition perfectly embodies Raiffeisen’s message: being present in both the challenges of everyday life and the moments of togetherness.

Behind the Scenes: The Production

The creation of this project was an exciting challenge and a flawless team effort:

• Sports footage: We captured the strength and focus of the athletes in spectacular settings.

• Christmas set: The kitchen was carefully styled to evoke the warmth of festive traditions.

• Advanced technologies: Smooth transitions and high-quality visuals were made possible through state-of-the-art filming and post-production techniques.

A Universal Message

This spot tells more than just a Christmas story - it’s an invitation to reflect on the importance of authentic connections, resilience, and human warmth. The balance between dynamism and familiarity is what makes this project truly unique.

Thank You

A heartfelt thank you to Raiffeisen for their trust and to SpotHeroz for their invaluable collaboration. We’re proud to have contributed to telling a story that celebrates the essence of Christmas through the lens of sport and tradition.