Redefining road cycling in Ascona-Locarno: from strategy to storytelling
Ascona-Locarno has always been a destination with strong outdoor DNA — and road cycling is an essential part of that identity. With this in mind, Unforgettable partnered with the destination to launch a strategic project aimed at repositioning its road cycling offer with a fresh, high-impact approach.
From Feasibility to Experience Design
This wasn’t just a content job. We started by conducting a strategic feasibility analysis: identifying key segments, exploring the territory, and selecting 15 curated routes based on technical variety, scenic value, and cycling experience.
We then produced a complete set of assets to support the promotion of each route:
✔ Route scouting, definition, and feasibility evaluation
✔ Strategic segmentation for riders and markets
✔ Photo & video production for each itinerary
Next Steps: Activation
Next up: we’re planning influencer shoots in June (postponed from April and now from May due to weather) to bring these itineraries to life with real stories and faces.
At Unforgettable, we don’t just produce content—we help destinations build and activate their outdoor identity through strategy and storytelling.
Discover the itineraries: Outdooractive – Ascona-Locarno Road Bike Collection
