A New Collaboration Between BIXS Performance Racing Team and Ascona-Locarno

In the world of sports marketing and destination branding, authentic connections make all the difference. That’s exactly what led to the new collaboration between the BIXS Performance Racing Team (BPRT) and the destination Ascona-Locarno — two entities that share common values, vision, and a love for the outdoors.

The spark behind this partnership? Unforgettable, leveraging its deep expertise in the cycling and mountain biking world.

With both parties already clients or partners in previous projects, we saw a clear opportunity for synergy and transformed it into a co-marketing partnership where high-level performance meets strategic destination storytelling.

Thanks to the credibility we’ve built over time, both with brands and destinations, we were able to facilitate a natural connection — where content, context, and purpose align seamlessly.

This is exactly the kind of connection we’re passionate about: when collaboration is born not by chance, but by vision.

Stay tuned — this is just the beginning.