Lugano Region: PEAKS & PALMS project

The Peaks and Palms project combines the urban atmosphere of Lugano with the surrounding natural beauty. Between palm trees and Mediterranean culture in the heart of the city, and sporting adventures on the neighboring peaks.

During the different seasons, excursions, climbing and mountain biking reveal the landscape variety of the Lugano Region: unforgettable experiences that mix adventure and relaxation in the Swiss Alps.

Each Peaks and Palms sports experience includes an engaging main video of approximately 90 seconds, along with short versions and evocative shots that capture the essence of the activity and the region. Co-marketing collaborations enrich the experience, allowing like-minded brands to broaden the visibility of the Lugano Region. This strategic approach guarantees targeted promotion of the wonders of the Lugano region.