Design e Innovazione in Partnership con Spot Heroz
We’re excited to share Unforgettable’s role in promoting the new RSI (Radiotelevisione Svizzera Italiana) App. Together with Spotheroz, we worked in close collaboration with the RSI team to shape a promotional campaign that captures the essence of this app. This joint project combined our creative expertise and production skills, beginning with strategy meetings where we identified the core message: the app’s unique ability to center each user, offering a personalized experience tailored to their interests and needs.
What Does the New RSI App Offer?
News, sports, culture, events: all this and more are now at your fingertips with the new RSI App. Users can read, listen to, and watch news and in-depth content in real-time, follow live streams, and customize their experience based on their preferences. With a recommendation system driven by user interests and content-based suggestions, the app provides a tailored experience, ensuring each user finds what matters most to them.
Our Role in the Project
Our collaboration with Spotheroz focused on crafting the creative direction and producing visual content that reflects RSI’s commitment to its audience. Working on-site at locations such as Aura Fitness Lounge and Palacinema Locarno, we captured the vibrant, modern energy of the project. From these efforts emerged a campaign tagline that resonated with RSI’s vision: “The new RSI App: made for everyone, just for you!” This phrase highlights the app’s broad accessibility while emphasizing its ability to offer a personalized approach to news and information.
Campaign Assets Created
As part of the promotional campaign, we developed a series of assets across media channels:
• TV and Digital Ads
• Web and Social Media Content
• Photography Assets for digital and print use
• Radio Spot
Through this comprehensive media suite, the RSI app’s unique positioning and user-centered approach are brought to life, engaging audiences and inviting them to make the app their own.